Downtown is a modern global music company, helping millions of creators, rights holders and their partners to manage their music as a business and get paid fairly for their work. Downtown works with creators at every stage of their career, from emerging songwriters to iconic performers, our business model drives equity across the entire global music industry supply chain.

Downtown is also a holding company that holds; Songtrust, FUGA, CD BABY, Downtown Music Publishing and others. Earlier in the year, I was asked if I could lend a hand to Downtown as they launched a new campaign called 'The Music Industry Lives Here.' It is intended to solidify the connection between all branches to its main holding company, as well as bring awareness to the vast amount of legendary artists in its catalog.

We knew immediately that the focus would be the artists, and in designing the main concept for the campaign.

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