Are You Cereal was and is a concept restaurant.

I wanted to create a brand that would allow me to showcase my love for color and that was generally fun. The logo shape is a milk splatter and the typography is fun and playful, quite possibly could be handwritten with your finger.

The business cards are spilled milk cartons that look 3D if on the floor and the to-go containers are, you guessed it, milk cartons complete with a missing cow sign on one side. Each kind of milk you need is also clearly labeled and are specific to colors.

The cereal box? Think again, that's the menu, also designed to be 3D and lifelike so when you enter and see your table, you're greeted with 'cereal boxes'